Good Electric

Good Electric is a commercial service and repair company based in Decatur. The owner wanted an old-fashioned lettering design for a 1930 AA Ford truck he had painstakingly restored. I looked at pictures of old electric meters and thought to have indicator lines arching over the top, connecting the logo to the idea of electric work without resorting to visual cliches like lightning bolts or light bulbs. The finished design was hand-painted on the side by a veteran pinstriper, David Piatek.