UpPhone is a website created by technology writer, David Payette. Originally focused on providing helpful articles for smartphone owners, they were looking to expand the scope of their services into making technology seem friendlier and more accesible to users of all ages and experience. The direction we decided to pursue with was a subtle face worked into their name.

In addition to the identity design, I also provided illustrations to help make what can be an intimidating subject more approachable.

I developed a flexible illustration system that maintains a consistent style that can adapt to the wide variety of topics the site covers
UX Design by Craig Wheeler